Euonia — August 2026 Full Performance Report

Euonia

Full performance report · August 2026

108,730 people reached. 141 new installs. Here's August, in full.

A pan-India month of efficient awareness and engagement — plus how those efforts translated into real app installs and repeat usage.

Meta Ads performance

Facebook & Instagram · 1–31 August 2026

108,730

People reached

133,071

Impressions

2,455

Link clicks

1.84%

Link CTR

₹1.73

Cost per click

₹31.84

CPM (per 1,000 impr.)

2,367

Profile & page visits

States & UTs reached

Ad spend (August)

₹4,237.28

GST @ 18%

₹762.71

Total payable (incl. GST)

₹5,000.00

Who we reached — by age

89% of reach came from 18–34 year-olds.

Who we reached — by gender

Reach split across the month.

Top states by reach

Leading regions of a 35-state pan-India footprint.

Engagement by age

Link clicks concentrate where it matters most.

Where the budget went

Ad spend split across the three objectives.

Results & cost per result

What the spend produced — and what each result cost.

2,367

Profile & page visits · ₹0.82 each
Traffic campaign

App installs · ₹49.26 each
App-promotion campaign

Leads · ₹320.33 each
iPhone lead forms

Campaign breakdown — August 2026
Campaign	Objective	Reach	Impr.	Freq.	Clicks	CTR	CPC	CPM	Key result	Cost/result	Spend	Status
UGC Broad Audience	Traffic	97,749	118,919	1.22	2,180	1.83%	₹0.89	₹16.37	2,367 profile visits	₹0.82	₹1,946	Top performer
App Promotion	App installs	2,765	4,089	1.48	237	5.80%	₹5.61	₹325.37	27 installs	₹49.26	₹1,330	Steady
iPhone Lead Campaigns (×3)	Leads	8,216	10,063	1.22	38	0.38%	₹25.29	₹95.50	3 leads	₹320.33	₹961	Optimizing
All campaigns	—	108,730	133,071	1.22	2,455	1.84%	₹1.73	₹31.84	—	—	₹4,237

What worked

UGC Traffic drove 97,749 reach and 2,367 profile visits at just ₹0.82 per visit and ₹16.37 CPM — highly efficient.
18–34 year-olds made up 89% of reach — precisely Euonia's core audience.
Pan-India reach across 35 states and union territories.
App-promotion campaign delivered 27 installs at a strong 5.80% CTR.

What we're optimizing next month

iPhone lead forms cost ₹320 per lead (only 3 leads) — reworking offer, form and creative, and shifting budget to better-converting objectives.
Reach skewed male (69%) — testing creative aimed at women to balance.
Concentrate budget on 18–34 and top states, where cost-per-result is lowest.

App events

Facebook SDK · 3–30 August 2026 · how ads translated into real app usage

141

App installs (new users)

492

App activations (opens)

3.5×

Opens per install

Installs attributed to ads

Installs vs activations

Activations run well above installs — repeat usage, not one-time downloads.

App install

Counted once per new user — when someone installs Euonia and opens it the first time. New-user count: 141 in August.

App activation

Counted every time the app is opened. One user opening five times = five activations. Reflects usage & returns: 492 opens.

Reading this together:

Ads drove 27 attributed installs, while total installs reached 141 — so most installs came from organic/other sources, and each install was opened ~3.5 times. Note: iOS 14.5 tracking showed “no rate displayed,” so iPhone numbers may be slightly under-counted.

Euonia · August 2026 full performance report Sources: Meta Ads Manager + Meta Events Manager (Facebook SDK) · Prepared for the client